To Our Dear

After contemplating back and forth over the last 2 years; post-covid with all the hardships of running a “private/small/family style/hands-on” Pediatric practice, I have realized that for me to be able to continue to practice the way that all of you have grown accustomed to and enjoy, a few things MUST change.

After struggling to keep the doors open during the Pandemic and getting through financially only because of the PPP loans along with the emotional support you; our patients gave us, failure was just NOT an option. Failure is just not a concept that my parents instilled in me.

After my father, Dr. Seymour Goldberg, and mother, Mrs. Tikva Goldberg retired in March of 2020 and the departure of our office manager, my brother Yaron Goldberg; things have been a bit different around here. It was my thinking and hope that once the Pandemic was over, everything will just go back to “normal”.

I was mistaken!

A few very significant factors have played against us:
#1 Decreased compensation from ALL insurance companies.
#2 Significant increase in ALL costs to run a practice i.e. Rent and overall overhead costs.

Post-covid has been a bit of a reality check. I have attempted to see more patients per day, work even longer hours in the office and the hospital; cut back on overhead costs as much as is humanly and safely possible. I was forced to third-party all my vaccines, due to a build-up of unpaid invoices. And I would be lying to you if I said that all of the above did not take a physical and mental toll on me and my family.

I refuse to become a factory, a money maker for the pharmaceutical and insurance companies, or to change the way I practice my field of Pediatrics.

I DO NOT work for them, I work for you, our loyal and adored patients.

A bit of a history of SEYMOUR H. GOLDBERG MD PA PEDIATRICS:

My father, Dr. Seymour Goldberg, and mother, Mrs. Tikva Goldberg, started the practice in 1982. This after moving from New York.

They stared the practice completely on their own with a mutual dream of caring for children of all ages with the concept of “caring for your child as if it was their own”.

My parents had 5 children in 7 years. It was a very humbling time while in New York where we lived in a 1- bedroom apartment. 5 kids and a dog named Ginger.

The practice was literally started 1 patient at a time. Resilience, Perseverance, patient care, and lots of hard work were the keys.

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As a team, they had all the needed characteristics. “Failure” was not even an option.

At the age of 7, I started rounding at the hospital with my dad. I was so proud; not knowing that I too would care for the same families many years later. Our patients come from all across Houston and the surrounding area. Some from distances as far as 1 ½ to 2 hours away. This kind of commitment and loyalty is something we do not take lightly or for granted even for a second.

After graduating from the University of Texas, Austin in 1994 I decided to join the military as a paratrooper for 2 1/2 years. Thereafter traveling and working all around the world for another 2+ years.

Finally, I got all of that out of my system and I began Medical School at the Universidad de Autonoma de Guadalajara and finished with the Fifth Pathway at New York Medical College in Valhalla New York. While in Guadalajara meeting my future wife from Puerto Rico; Dr. Cruz-Goldberg.

I began my Pediatric Residency at Nassau University Medical Center in Long Island New York in 2000. At the end of my residency, my son was born and shortly thereafter we all moved to Houston for me to fulfill my lifelong dream of working with my father.

In 2012 my wife gifted me with my amazing daughter. It has now been 20 years of working in the amazing field of Pediatrics, and I am looking forward to 20 more!

My father always said that to care for other people’s children; one has to always treat them as if they were your own and two, you just have to give a sh_t!

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After stating all the above, I have decided to maneuver into an “official name” of what my father and I have been doing all these years—DPC (DIRECT PATIENT CARE).

THIS MODEL WILL MAINTAIN AN OFFICE ENVIRONMENT THAT IS NOT RUSHED AND RELAXED.